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About us
At Wand and Phoenix, we believe that a little magic belongs in every day. Born from a love of fantasy, folklore, and the art of storytelling, our online shop is your gateway to enchanted living—where every item tells a story, and every customer becomes part of the tale.
Wand and Phoenix was created to bring magic back into your everyday life. This may be through our own products or introducing you to other magical brands, products and places.
Wand and Phoenix was founded by a lifelong fantasy lover who wants to bridge the gap between fiction and real-life magic. Frustrated with mass-market fantasy merch, we set out to craft a space where authenticity, creativity, and community matter.
As a person who has a deep love of all things magical, I wanted to be a part that community in a bigger way. To share how our magical world makes me feel, how it supports me and how I know it can support and give moments of joy to others.
From humble beginnings to our ever-growing online realm, our mission remains the same:
Helping to embrace all things magical.
There’s magic in every interaction, and we want to get to know you:
- Subscribe to our Magical news for early access to new releases and posts.
- Follow us on Instagram & Pinterest @wandandphoenix for regular posts and updates about the magical world all around us.
- Tag us with #WandAndPhoenix to be featured on our site!
Thank you for being here and supporting us.
Stay Magical,
Jonathan 🌟
Founder and Director